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Gauging brand experience in a Lean Six Sigma project

How Lean Six Sigma shapes your business brand

Blog   |    30th June 2021   |   Rupali


As a Lean Six Sigma Black Belt, you have a good part of the business. Your business may be digital, or it may be traditional. But there are products and services, which are what they are because of your guidance. These bear your unique touch, or your distinct stamp. And this unique stamp of your ideas and plans lend a flavour to your business, that is just one of its kind. What spurs this? It is respect that the business has for you, by which the business accepts you as a person. It makes sure that the business finds growth with your ideas and that you in turn, grow as a person. Lean Six Sigma is founded upon the Shingo School of Thought, which says thus: ''Respect Everyone''. When you practise Lean Six Sigma at your organization, make sure you practise respect. When you place respect in the business, it returns that respect mani-fold. And then, your ideas and plans begin shaping a business identity, a brand that flourishes with partnership.

A little story

There was once an IT company that was seeking to design a web based email marketing tool. The tool was made available to customers in the form of a browser extension button. The Black Belt in charge of the project put special effort in developing the branding collateral for the button. But that was not enough. The web tool needed support from various browsers. So the Black Belt developed strong partnerships with several popular and even not very popular browser providing companies to promote the tool's brand.

Key takeaways:

A brand's sustainence is its partnerships. And these come with original ideas. After all, there will always be takers for great ideas and plans. But at the core of these, is respect and that respect should be mutual. That is the power of Lean ideology. Learn more about our Lean Six Sigma courses

Pearls of wisdom for a Lean Six Sigma project

On making your products and services truly yours

Blog   |    30th June 2021   |   Rupali


As a Lean Six Sigma Black Belt, you have a good chunk of the business. You are setting out by delving deeper into a product or service that bears the unique stamp of your ideas. Those ideas are going to give that product or service a life of its own. So while you engage the creative processes, you should think about this. What happens when the product or service actually gets a life of its own? How will it be received by the people who would want it? By finding an answer to these questions, you can fit your ideas into the frame of that product or service's image in the minds of people, and most importantly, business leadership. You have to find a way that makes your product or service shine in the light of your ideas. Lean Six Sigma has a structured Define-Measure-Analyze-Improve-Control framework, or flow of actions. You can use these to lend a body to the the kind of impact you want your product or service to have. For example, by defining the kind of value it is going to incite among its recipients in the Define phase. An example would make it clearer. At an IT company that specialized in marketing technology and electronic communications media, a new email marketing tool was being designed. The email tool was going to appear as a browser extenstion button and was customized for various popular and not so popular internet browsers. The Black Belt in charge of this project came to conclude that this form of the tool would work by extensively utilizing business intelligence. Only after several potential customer interviews, vox pop surveys, and several meetings with business leadership, did they conclude the final form for the tool. They worked with the Sales team and potential users to find the best ways to introduce the tool. The conclusion was, visually appealing flyers and social media demo videos were the best way ahead. As you must have gathered from this story, the Black Belt had their unique ideas for the tool. What gives them an edge is the fact that they strategized the existence of that tool. Those ideas not just existed for themselves, but they became useful to the people who would use their tool.


Put your everything into your product or service. Your ideas are unique, and will help you breathe life into your product or service. However, don't just stop there. Think about how you can make your product or service truly yours not only by mere existence, but also by viability. Strategize by knowing how you are going to put your ideas out to the world. Learn more about our Lean Six Sigma courses

A bundle of objectives for a Lean Six Sigma project

Connecting business objectives to your Lean Six Sigma project

Blog   |    30th June 2021   |   Rupali


Organizing a Lean Six Sigma Project? Get to the basics first!

As a Lean Six Sigma Green Belt, you have a good part of the business. You are busy with the daily grind of the project. Your project involves putting your touch across to a product or service. You are busy getting every nitty gritty right in order to make something better. What remains to be done is, putting your touch out in a way that your leadership totally gets. That is important because the leaders are responsible for maintaining the stability of the business. They have to know what your product or service, and in essence, your project is going to contribute to the business. You have to set the tone for your project. It would be better to do it in a way the business understands. After all, you will be putting in a tremendous amount of effort to improve the business. So put the best version of your touch, or your unmatched mark onto your products and services. That will give you a focal point while you show your work to your business leaders. And business leadeship is really interested in focal points. They really want to see the business improve. I'll make it clearer with an example. At an IT company that specialized in digital marketing technology, designing an email marketing tool was a prime project. The tool was in the form of a browser extension button, that was customized for all the popular browsers, and for some not very well known ones. The Green Belts worked with the Sales teams and some key customer representatives to finalize the branding and appearance of the button. While presenting their work, and reporting to the business heads, they focused on how the tool's standout features would bring more customers and hence more revenue to the business. While reporting, they kept the body of the message riveted on the tool's primary functionality, and how it would attract more customers. That made it easier for business heads as they set about working on their strategic goals.

To conclude

It makes complete sense for Green Belts to be focused on their efforts in bringing out a unique product or service. However, the context for their touch has to be set. In order to do that, getting your hands dirty with truly understanding business goals, is one way forward. Learn more about our Lean Six Sigma courses

3 Lean Six Sigma Benefits to the organization

Blog   |    24th May 2021   |   Rupali

Lean Six Sigma only makes things better

As a CxO, you have the business. After all, it is your ideas and sense of direction that help to make your mark on the business. The IT resources that the business consumes are based on your ideas. That makes the business unique.

Lean Six Sigma takes your ideas in raw form and lends shape and size to clarify them into projects defining the future of the business.

Thus, it is your ideas that propel the business forward, with Lean Six Sigma to add thrust.

I'll tell you a little story.

There was once, an IT company that assembled high speed computing solutions. The processor performance was such that all the business applications that held all the data about a particular business could run together, all at the same time.

The company wanted to see a significant increase in the number of repeat customers. To that end, they put together a chain of Lean Six Sigma Belts.

The Black Belts analyzed the customer base to find people they could up-sell and cross-sell to. Additionally, they had a lot of data about new customers whose needs they were continuously monitoring. They put together a plan and gave direction to the whole project.

The Green Belts assisted analysis and communication. They received data from the Yellow Belts, worked on it, and communicated the results to the Black Belts.

The Yellow Belts did all the data gathering and verification. They even helped the Black Belts and Green Belts put together a business case.

You see the level of attention to detail Lean Six Sigma brings to an organization. This, and then some more, have been observed to have the three effects I am going to describe.

1. Lean Six Sigma improves the bottom line

Lean Six Sigma takes your original ideas and converts them into projects that add value to the business.

I've said this before.

What is more, Lean Six Sigma helps you evaluate and ask questions about the direction the project is taking.

Lean principles tell you to avoid waste. If, and only if, your project is converting efforts into results, must you go ahead. Otherwise you change direction and follow another, more profitable path.

2. Lean Six Sigma develops a clearer Big Picture

As you've just seen from the story, Lean Six Sigma churned out the organization's efforts into one vortex with a clear purpose: getting more repeat business.

This could be true of any other project, just any other project or company.

The information gleaned from the Belts help put the biggest issues into perspective.

More importantly, Lean Six Sigma helps you understand your business context and subsequently, your products and services very well.

3. Lean Six Sigma brings with it more meaningful improvement

As you have just seen, Lean Six Sigma helps you understand your context and why you are doing a particular project.

It's the why that matters the most. If it does not support your goals, you're not doing it. That simple.

And that, precisely, helps you make sense of what you are facing and how you could bring in excellence.


Without a shred of doubt, Lean Six Sigma is popular among business environments, and not just production. It helps you see what your company stands for, and how you are unique, and builds upon this knowledge to help you reap business benefits.

Learn more about our Lean Six Sigma courses

Relative weights of personal opinions about Lean Six Sigma

3 Benefits of Lean Six Sigma to the individual

Blog   |    24th May 2021   |   Rupali

Lean Six Sigma boosts personal growth

As an IT person, you have the business. It is because of your work, that ideas come to fruition. It is down to you, that the business can sell products that are solely found at your company.

It is important that your talent be nurtured. For when you hone your skills, you are contributing towards unique products that are found nowhere else. And that is what draws your customer following to your company.

When that happens, your business grows. And when that happens, opportunities to grow arise. For example, the business may need more people for its production function.

That is how growth in the company feeds growth in your career, and ultimately impacts your personal development.

I'll give you an example.

An IT company was responsible for assembling computing solutions that allowed businesses to thrive off the performance of their processors. The business staff could view all the data about their business at one go, by running several applications simultaneously.

This company implemented a program that was fuelled by Lean Six Sigma. They many needed people with different skillsets working together to serve businesses of various sizes. To achieve that end, the company started this program to nurture Lean Six Sigma Yellow, Green, and Black Belts.

When people got themselves certified, it changed their usual ways of thinking. They developed a growth mindset. They began to take up increasingly challenging work. The motivation came from within. They began to not only seek opportunities, but also began to cash in on these.

And as anyone can tell, the business prospered. So did the people.

How does Lean Six Sigma do that?

Lean Six Sigma certifications bring with them, training of the mind to think in a certain direction. In the direction of a solution to a pressing problem.

Thus it fosters three types of behaviour, that I shall list as the following three benefits.

1. Development of clearly formed goals

As I mentioned earlier, Lean Six Sigma helps you respond to problems with solutions.
This helps to get a very good idea of what the business's products and services are all about.

When that concept is increasingly clear, it helps you understand what you are meant to do in the organization, and where you can be. And, what lies on the road ahead.

This helps you understand what your developmental goals are. You can form a mental image of where you want to be in life, and what you want to do to reach there.

2. Declining procrastinating tendencies

When you have a shopping list made before you go to the supermarket, do you not find it easier to locate what you want and, do you not find that you have bought exactly that and no more?

The same logic works here.

You are armed with a list of goals and destinations you want to be at.

With that in clear view, you find it easier to make your way ahead, and not dawdle.

When you have a good idea of where to go from here, you are less likely to spend time on pursuits that will not lead you to where you want to be.

3. Preparation to take on leadership roles and advancement

When you are clear in your mind that you want to take certain actions, you would almost always seek to condition situations into ones which support your actions.

You cultivate people and relationships, by fostering positive communication. You are ready to give and receive help that will take you to your goal.

You begin to think growth. And that is when you realize that your peers too ought to benefit from that growth, and that you need to nudge them onto that path.

You grow as a person.


Lean Six Sigma helps lay the foundations of growth for a business, by helping its people to form clear goals about career and ultimately, personal development.

Learn more about our Lean Six Sigma courses

A complete buyer guide to Lean Six Sigma Certifications in 2021

A Complete Buyer Guide for Lean Six Sigma Certifications in 2021

Blog   |    11th May 2021   |   Rupali

What is it that Lean Six Sigma does?

As an IT person, you have the business. It is because of you that the business can function the way it does. For example, it is because of the payroll application you built that the HR Department can calculate and imburse salaries of staff. Or perhaps, because of the wonderful CRM you configured, Sales staff can work from home easily.

You leave your mark on the products you make. The products are popular for a particular feature, and that feature was customized by people like you. So it is your stamp on that product, or even service.

What remains is, influencing your business and customers to know that they are being offered unique products and services. This requires an analysis of what is, and what can be potentially done.

For example, you build a website for your business. Not very many people can use that website to offer support to customers. You start a campaign to raise awareness about how the business can support five times the more customers by taking orders and offering Chatbot services to resolve their queries.

Lean Six Sigma provides a toolset to quantify or qualify, as the need arises, your efforts taken in order to achieve a sustainable result. Not everything needs to be a numbers game. What is crucial, is realizing what data you need to see what occurs often and how you can reinforce it.

A Human Chain of Belts

You have certain responsibilities in your company. Based on those, and the skills that you are strong at, you can choose between three alternatives : The Black, Green, and Yellow Belts.

I'll explain better with an example.

At a start-up that brought out a push notification system for an E-commerce app, the team were very good at coding, but they shied away from telling people about what they were good at, and what they had achieved. As a result, their sales stagnated.

The Lean Six Sigma Yellow Belts asked questions to team members and people among the customer organization to see what was valued by each one of them. They gathered information straight from the people who could possibly affect sales.

The Six Sigma Green Belts assessed and confirmed that the team was handling the development of the system in a way that was desired by the customer organization. The system was timely and accurate in pushing out notifications to the app, and worked nicely together with the app's code.

The Lean Six Sigma Black Belts influenced the company and the customer organization by helping them accept the level of service that was usual to be found at the company based on the Green Belts' findings. It resulted in an awareness of the brand, and as well, opened up possibilities of a fruitful relationship among the two companies.

As you will see, Each Belt focused on a particular set of tasks, and they chose to be a part of the system of Belts, because that was what they could do best.

Which Belt is right for me?

Our recommendation? Go in for a specific certification based on what you really want to do, and how well you know you can do it. For example, if you are a specialist and love analyzing situations, go in for a Green Belt. If you are good at putting things together to see the big picture, go in for a Black Belt. If you are good at gathering pieces of information, go in for a Yellow Belt.

It all boils down to your role and what you excel at.

Learn more about our Lean Six Sigma courses

Lean Six Sigma Belts interact to find the company normal

Is Lean Six Sigma worthwhile for your IT Company in 2021?

Blog   |    11th May 2021   |   Rupali

Pushing Six Sigma beyond its limits

As a CIO, or CTO,or even CEO at an IT company, you have a significant part of the business. You have your ideas. They shape the business and make it what is. Your products and services have the unique stamp of your ideas.

That is the normal setting for your company ! That is what is precious to your company, that is what you bring to the company. Without that, the company would not be what it is.

In other words, that is the normal for your company.

Six Sigma helps you define a view of your normal. It need not be quantitative. It only has to make sense for you and your business. The usual data rich and heavily number driven approach of Six Sigma may not hold much for you, and that is okay !

The philosophy of Six Sigma works on a normal curve, that is, on a definition of what usually occurs in your company. And you have to set your normal by just being 'you'.

The 'Belted' approach of Lean Six Sigma

Six Sigma works on a system of Belts, namely Black, Green, and Yellow, to help find and propogate the normal for your IT company.

I'll give you an example.

A company came up with its own brand of uniquely coded e-mails to be used by IT equipment manufacturers for their marketing campaigns.

The Yellow Belts in this company used to contact and talk to to users about how useful the e-mail templates were to them. They used to document the responses.

The Green Belts used to analyze the responses and find common traits among them. They found out that their creativity was what appealed to the e-mail senders.

The Black Belts put together everything they found and used their knowledge to influence the developers, members of management, and the other Belts to accept this new found normal and to maintain it as an ongoing process. This required a lot of precisely crafted communication as different people with different viewpoints were involved.

You'll find that nowhere in these going-ons were hard core statistical skills involved. In fact, the Belts focused on getting information at the source and using it as quickly as was possible.

So, is Lean Six Sigma worth it?

Lean Six Sigma was traditionally used to find and fix errors. But it need not be the case today. In fact, in an age where communication and people skills make or break deals, Six Sigma can be put to optimum use to get as many human contacts as possible, on the same page as your IT company. To do that, you must know what you stand for, or what is the normal according to you. Lean Six Sigma helps show the way to that end !

Learn more about our Lean Six Sigma courses