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Varying positions of companies on the journey towards a Digital and IT Strategy

Why do organizations need a Digital and IT Strategy?

Blog   |    24th May 2021   |   Rupali

Your organization's Digital and IT Strategy sets it apart

As a leader, you have the business. The business is known for your touch. Its offerings are innately different because your ideas influenced them.

That is what draws the customers to your business, because they believe in your touch. And that has to be highly regarded by you.

ITIL 4 Digital and IT Strategy tells you to have a solid strategic base for everything you do.

What that means is, start recognizing the touch that you bring to the business. Yes, the one that wins a place in the minds of your customers.

The reason is that as an IT company, you have a brand of technology that influences customers. Your touch, that I've been speaking about.

When your touch is consolidated into the core of your organization, it becomes easier for you to bring it out to the customer. And it becomes easier for the customer to identify how exactly your technology should work for them.

I'll give you an example. In an IT company that had data as their product, databases were made non rigid and hence, highly scalable. Their model was chiefly designed with scalability in view, and was unique to the company.

They strategized this aspect to be reflected into their digital marketing. The marketing material was produced with the unique touch of the company in mind, and how exactly that appealed to the customer segments.

This not only brought in new customers, but also consolidated the nature of the technology in the minds of customers, new or existing. This helped the customers know what exactly they were facing in terms of novelty.

A Digital and IT Strategy brings maturity to an organization.

ITIL 4 Digital and IT Strategy advises a unified strategy.

In the example I mentioned, you must have noticed that the strategy was not partial to IT or to marketing. It was a mix of all capabilities that the organization was recognized for.

Ultimately, your strategy is going to affect your business and your customers. Hence, having one solid strategy helps you fine-tune ways of bringing your touch out to the company.

That helps the customers identify with your business right away.
When that keeps going on, your organization comes to know the strong points of both technology, and people working with it, very well.

As time passes, that knowledge gets even better and better.

Thus, a unified strategy helps your organization, and hence, its customers consolidate your touch.


ITIL 4 Digital and IT Strategy guidance stresses on having a strategy that works well with all parts of your organization. This can be the very factor that can make or break your relevance with your customers.

Learn more about our ITIL 4 DITS course

Differing opinions about the end purpose of having a strategy

How IT can help drive a Digital Transformation

Blog   |    24th May 2021   |   Rupali

Why is a Digital Strategy important?

As a digital leader, you have the business. You give the business your touch. The products and services you are accountable for, bear this unique stamp.

Overall, it is the base that forms your business's objectives. That is what affirms that your business has a unique identity in the market, and that yes, you should work towards it.

Your business is going to get a new face because of your digital transformation. And that touch of yours is going to become even more apparent to the world.

ITIL 4 Digital and IT Strategy is guidance to help you through your digital transformation. And it says that you should have a digital strategy to take your transformation ahead.

Why so? Having a strategy is foremost, recognizing your touch. Yes, that is after all, what your business means to you, and what you mean to the business.

As you go ahead with a digital transformation, that touch is going to shine through. And when you strategically place your touch, it is going to radically change the way everyone, including your customers, look at your business.

I'll cite this as an example. An IT company decided to be a provider of Cloud enabled Data services. They replaced their traditional, more rigid data model with a new, scalable graph database one.

Their databases were unlike the ones produced by any other. The graph design had the touch that was unique to this company.

They decided to place their product in such a way that would bring out their uniqueness in acquiring the market share they held.

A Digital Strategy ensures consistency

ITIL 4 Digital and IT Strategy helps you to customize your own transformation.

Having a strategy helps send a message to those working alongside you to ensure the digital transformation goes smoothly.

That message helps you place your business in the eyes of the beholder in such a way, that the touch the business bears is subconsciously contributed to by your teams.

Your digital transformation is something that will take precious investments in terms of time. Every bit of it is crucial because the success of the transformation depends on how you use time to your advantage.

The message sent out within the organization, and without, is what will optimize the use of that crucial time invested.

Your teams end up subconsciously marching up to the beat of that touch. I've said that before. So how is time optimized?

What happens is, within the span of time that they spend working on the transformation, this message will guide them to configure the whole business to fit into the cogs of what your business stands for.

It all boils down to how quickly this is done, without bleeding time. Consistent messaging helps save you the perils of unplanned rework and lack of co-ordination, and makes optimum use of your time investment.


A digital transformation affects the whole of the business, and not just parts of it. Having a digital strategy in place helps you send out consistent messaging about what your whole business stands for, and what should not be lost in the works. That's what ITIL 4 Digital and IT Strategy advises.

Learn more about our ITIL 4 DITS course