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Why do organizations need a Digital and IT Strategy?

Blog   |    24th May 2021   |   Rupali

Varying positions of companies on the journey towards a Digital and IT Strategy


Your organization's Digital and IT Strategy sets it apart

As a leader, you have the business. The business is known for your touch. Its offerings are innately different because your ideas influenced them.

That is what draws the customers to your business, because they believe in your touch. And that has to be highly regarded by you.

ITIL 4 Digital and IT Strategy tells you to have a solid strategic base for everything you do.

What that means is, start recognizing the touch that you bring to the business. Yes, the one that wins a place in the minds of your customers.

The reason is that as an IT company, you have a brand of technology that influences customers. Your touch, that I've been speaking about.

When your touch is consolidated into the core of your organization, it becomes easier for you to bring it out to the customer. And it becomes easier for the customer to identify how exactly your technology should work for them.

I'll give you an example. In an IT company that had data as their product, databases were made non rigid and hence, highly scalable. Their model was chiefly designed with scalability in view, and was unique to the company.

They strategized this aspect to be reflected into their digital marketing. The marketing material was produced with the unique touch of the company in mind, and how exactly that appealed to the customer segments.

This not only brought in new customers, but also consolidated the nature of the technology in the minds of customers, new or existing. This helped the customers know what exactly they were facing in terms of novelty.

A Digital and IT Strategy brings maturity to an organization.

ITIL 4 Digital and IT Strategy advises a unified strategy.

In the example I mentioned, you must have noticed that the strategy was not partial to IT or to marketing. It was a mix of all capabilities that the organization was recognized for.

Ultimately, your strategy is going to affect your business and your customers. Hence, having one solid strategy helps you fine-tune ways of bringing your touch out to the company.

That helps the customers identify with your business right away.
When that keeps going on, your organization comes to know the strong points of both technology, and people working with it, very well.

As time passes, that knowledge gets even better and better.

Thus, a unified strategy helps your organization, and hence, its customers consolidate your touch.


ITIL 4 Digital and IT Strategy guidance stresses on having a strategy that works well with all parts of your organization. This can be the very factor that can make or break your relevance with your customers.

Learn more about our ITIL 4 DITS course