Why is a Digital Strategy important?
As a digital leader, you have the business. You give the business your touch. The products and services you are accountable for, bear this unique stamp.
Overall, it is the base that forms your business's objectives. That is what affirms that your business has a unique identity in the market, and that yes, you should work towards it.
Your business is going to get a new face because of your digital transformation. And that touch of yours is going to become even more apparent to the world.
ITIL 4 Digital and IT Strategy is guidance to help you through your digital transformation. And it says that you should have a digital strategy to take your transformation ahead.
Why so? Having a strategy is foremost, recognizing your touch. Yes, that is after all, what your business means to you, and what you mean to the business.
As you go ahead with a digital transformation, that touch is going to shine through. And when you strategically place your touch, it is going to radically change the way everyone, including your customers, look at your business.
I'll cite this as an example. An IT company decided to be a provider of Cloud enabled Data services. They replaced their traditional, more rigid data model with a new, scalable graph database one.
Their databases were unlike the ones produced by any other. The graph design had the touch that was unique to this company.
They decided to place their product in such a way that would bring out their uniqueness in acquiring the market share they held.
A Digital Strategy ensures consistency
ITIL 4 Digital and IT Strategy helps you to customize your own transformation.
Having a strategy helps send a message to those working alongside you to ensure the digital transformation goes smoothly.
That message helps you place your business in the eyes of the beholder in such a way, that the touch the business bears is subconsciously contributed to by your teams.
Your digital transformation is something that will take precious investments in terms of time. Every bit of it is crucial because the success of the transformation depends on how you use time to your advantage.
The message sent out within the organization, and without, is what will optimize the use of that crucial time invested.
Your teams end up subconsciously marching up to the beat of that touch. I've said that before. So how is time optimized?
What happens is, within the span of time that they spend working on the transformation, this message will guide them to configure the whole business to fit into the cogs of what your business stands for.
It all boils down to how quickly this is done, without bleeding time. Consistent messaging helps save you the perils of unplanned rework and lack of co-ordination, and makes optimum use of your time investment.
Conclusion
A digital transformation affects the whole of the business, and not just parts of it. Having a digital strategy in place helps you send out consistent messaging about what your whole business stands for, and what should not be lost in the works. That's what ITIL 4 Digital and IT Strategy advises.
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