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Gauging brand experience in a Lean Six Sigma project

Developing a brand with Lean Six Sigma

Blog   |    30th June 2021   |   Rupali

How Lean Six Sigma shapes your business brand

As a Lean Six Sigma Black Belt, you have a good part of the business. Your business may be digital, or it may be traditional.

But there are products and services, which are what they are because of your guidance.

These bear your unique touch, or your distinct stamp.

And this unique stamp of your ideas and plans lend a flavour to your business, that is just one of its kind.

What spurs this? It is respect that the business has for you, by which the business accepts you as a person.

It makes sure that the business finds growth with your ideas and that you in turn, grow as a person.

Lean Six Sigma is founded upon the Shingo School of Thought, which says thus: ''Respect Everyone''.

When you practise Lean Six Sigma at your organization, make sure you practise respect.

When you place respect in the business, it returns that respect mani-fold.

And then, your ideas and plans begin shaping a business identity, a brand that flourishes with partnership.

A little story

There was once an IT company that was seeking to design a web based email marketing tool.

The tool was made available to customers in the form of a browser extension button.

The Black Belt in charge of the project put special effort in developing the branding collateral for the button.

But that was not enough.

The web tool needed support from various browsers.

So the Black Belt developed strong partnerships with several popular and even not very popular browser providing companies to promote the tool's brand.

Key takeaway

A brand's sustainence is its partnerships. And these come with original ideas. After all, there will always be takers for great ideas and plans. But at the core of these, is respect and that respect should be mutual. That is the power of Lean ideology.

Learn more about our Lean Six Sigma courses

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